I'm Gabrielle
, a nationally-recognized experience designer for leading brands
& emerging ventures. I transform & amplify concepts into immersive realities with the philosophy that design is playclick to play.
, a nationally-recognized experience designer for leading brands & emerging ventures. I transform & amplify concepts into immersive realities with the philosophy that design is playclick to play.
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Brand · Campaign
Art Attack XL Campaign
Re-Architecting a Concert Visual Campaign in 5 Days to Convert 1.3K Ticket Sales
How do you save a concert campaign when a programming pivot leaves you with a 5-day deadline?
1.3K tickets sold
4–6.5x more likes than average
5.4K daily impressions
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Brand · Experiential
The Petal Project
Founding a Six-Week Experiential Advocacy Campaign for 2,000+ Young Adults Annually
How do you get people to care about a heavy topic when you have no budget or track record?
~2,000 young adults reached/year
26 board members by Year 2
~200% follower increase/year
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Brand · Fashion
A&F Denim Darlin'
Pitching an Executive-Endorsed Sustainable Apparel Collection for Abercrombie & Fitch
How do you connect corporate goals with what Gen-Z consumers actually want to buy?
3 trend sources converged & ideated on
100% natural fiber sourcing
Endorsed by A&F execs
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Strategy · Experiential
Teen Artlab Collective
Proposing a Four-Pillar Teen Community Framework That Became the Smithsonian's Permanent Teen Studio
How do you design an interactive framework that gives teenagers a sense of ownership inside a museum built for adults?
16-person cohort
3,500+ teens reached yearly
Live as the Hirshhorn Teen Studio
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Experience Design · Brand
Serotone
Unifying Serotone's Graphics, Site, and Live Activations Into One Identity That Reached 11.8K
How do you fix an environment where disconnected branding and disorganized room layouts are hurting sales?
33% in-venue purchase growth
61% more transactions per attendee
11.8K accounts reached, off ~300 followers
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UX · Product Design
Satellite Telemetry Dashboard
Leading Visual Design to Take a Satellite Telemetry Dashboard From Concept to Amazon Handoff
How do you help aerospace analysts catch critical satellite errors before they cause system-wide problems?
Adopted by Amazon's engineering team
25-slide handoff deck
2 dashboard systems designed
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Social Media Design · Marketing Direction
Student Entertainment Events
Directing Design and Marketing for 40+ Campus Events Reaching 30,000+ Attendees a Year
What does it take to keep an org's whole visual identity running for four years straight?
40+ events worked on-site, various sizes
3 lectures I designed for, all sold out
+67% Instagram following growth
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AI Systems · UX
AI Proposal Generator
Designing a Guided AI Prompting Tool to Help Digital Infuzion Draft Winning Government Proposals
How do you get AI to help write proposals without flattening the ones that win?
2 interface iterations, rebuilt around direct proposal-writer feedback
Gov. secure government proposal framework navigated
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Experiential Design · Community Building
Gabrielle Game Night
Engineering 12 Recurring Game Nights Over 2.5 Years to Grow a Dorm Hangout to a 50-Person Event
How do you keep people showing up to an event when busy schedules and unfamiliar faces affect the momentum?
12 game nights over 2.5 years
500% increase, smallest to largest night
Solo concept, systems & execution
My passion for developing interactive experiences started with playing sandbox games like
Minecraft and
The Sims, now I cultivate experiences in the real world.
Design Philosophies
